Vincent Brantley co-wrote, co-produced, and played all the instruments with Rick Timas on "Cool It Now," a million-selling number one R&B/number four pop hit for New Edition. Brantley and Timas had been trying to get "Cool It Now" to then recent MCA Records signee New Edition. The group had enjoyed hits produced by Maurice Starr on Streetwise Records ("Candy Girl"). Having no luck getting through to MCA Records vice president Jheryl Busby, the duo recorded the song with an older group, but it just didn't fit. Then synchronicity came into play. While taking a break from their South Central Los Angeles home recording studio and cruising for an open late-night food store, Brantley and Timas spotted Busby driving on Crenshaw Boulevard. Following him to a chicken fast food joint, Brantley sang the lyrics to the song while a tape played on the car stereo. Busby suggested that the duo meet New Edition's manager Bill Dern at Ray Parker Jr.'s studio the next day and play him the song.
Dern liked the song and it was decided that Brantley and Timas would produce it. "Cool It Now," their first MCA single, hit number one R&B, number four pop on Billboard's charts in late 1984. Their New Edition album held the number one R&B spot for five weeks and made it to number six pop, selling over two million copies. It also included another number one R&B hit, "Mr. Telephone Man" (produced by Ray Parker Jr.), "Lost in Love," "My Secret (Didja Gitit Yet?)," and "Kinda Girls We Like." Brantley and Timas produced New Edition's "Count Me Out," number two R&B for two weeks, and the album tracks "Let's Be Friends" and "Kickback" for the group's platinum LP All For Love (number three R&B). Some other Brantley/Timas songs were "Divas Need Love Too," a 1987 hit for Klymaxx on Constellation/MCA, "Birds of a Feather" and "I'll Educate You (On My Love" for Sugar Babes on MCA, and "Back to Back" for the band Detroyt on Tabu/CBS.
Brantley co-wrote "Everlasting Love" -- not to be confused with the same-named song that was a hit for Robert Knight/Carl Carlton/Rex Smith -- for Angela Bofill, "Strokin'" for Dynasty, "Right Here" for Shalamar, "Not Just Another Lover" for the Spinners, and "In Motion" for Freda Payne. A Vincent Brantley related release is the soundtrack to Butter.