b. Louis Achille Hirsch, 28 November 1887, New York City, New York, USA, d. 13 May 1924, New York City, New York, USA. As a youth, Hirsch studied piano formally for a few months at the Stern Academy in Berlin. Back in New York in 1906, he worked for music publishers Gus Edwards and Shapiro-Bernstein, meanwhile composing his own songs, including some for the Lew Dockstader Minstrels. From 1912-14 he was staff composer for the Shubert Brothersand after about a year in London, he worked on several editions of the Ziegfeld Follies. His chief collaborator on the latter was Gene Buck, the duo enjoying a hit with ‘Hello, Frisco!’. Among other Broadway shows on which Hirsch worked, composing songs, sometimes complete scores and usually in collaboration with different lyricists, were The Soul Kiss (1908), The Girl And The Wizard (1909), He Came From Milwaukee (1910), Revue Of Revues (1911, starring Gaby Deslys), Vera Violetta (1911, an early starring role for Al Jolson), Passing Show Of 1912, The Whirl Of Society (1912, also starring Jolson who contributed lyrics for Hirsch’s ‘My Sumurun Girl’), Going Up (1917, by James Montgomery and Otto Harbach), Oh, My Dear! (1918), The Rainbow Girl (1918, which included ‘I’ll Think Of You’, lyrics by Rennold Wolf), See-Saw (1919, book and lyrics by Earl Derr Biggers, creator of Charlie Chan), Mary (1920, from which came ‘The Love Nest’, lyrics by Harbach, a song that lived on through its use as the theme for radio and television shows starring George Burns and Gracie Allen), The O’Brien Girl (1921), and Betty Lee (1924), the latter opening some six months after his early death.
In 1914, Hirsch was one of the original founders of the American Society of Composers, Authors and Publishers (ASCAP). For 1912’s ‘The Wedding Glide’, very popular in its day, Hirsch also wrote the lyric. Other songs were ‘Annabel Lee’ (with Irving Caesar and John Murray Anderson), ‘Any Old Time At All’ (with Buck), ‘The Gaby Glide’ (with Harry Pilcer), ‘Hold Me In Your Loving Arms’ (with Buck), ‘I Am Thinking Of You’ (with Caesar and Anderson), ‘’Neath The South Sea Moon’ (with Buck and David Stamper), ‘Nightingale Bring Me A Rose’ (with Caesar and Anderson), ‘Sunny South’ (with Buck and Stamper), ‘Sweet Kentucky Lady’ (with William Jerome), and ‘The Tickle Toe’ (with Harbach). In 1976, some of Hirsch and Harbach’s songs were heard again on Broadway with a revival of Going Up.