Craig Morgan

That's Why

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Sentimentality is Craig Morgan's specialty and he's awash in it on 2008's That's Why, his first album for BMG Nashville and first major-label effort since his 2000 debut. The extra years suit Morgan well, as he's not really a lively singer; he eases into the song, letting his cured country croon settle into the polished pop textures of his co-production. There are times where the pulse quickens on That's Why, but never does this really rock or twang, not even on the small-town rallying cry "Sticks" or on the pulsating beat of "Every Red Light." This is middle-aged country-pop for Middle America, celebrating faith, family, and country in surroundings that are slightly too slick, but Morgan's saving grace is that deep voice that adds textures to his clich├ęs and keeps the music country when it's threatening to float into anonymous adult contemporary aural wallpaper.

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