Pure Smokey consolidates Smokey Robinson’s progressions on Smokey, retaining the adventurous maturity of subject matter -- in particular, Robinson remains fixated on family, paying tribute to the sister who raised him on “It’s Her Turn to Live,” noting the passing generations on “She’s Only a Baby Herself,” and expressing “The Love Between Me and My Kids” -- but moving firmly into the present with his music. Apart from the closing “A Tattoo,” which was co-produced by Willie Hutch, Pure Smokey is helmed by Smokey himself and he creates a seamless blend of smoothed-out disco and gorgeous soft soul, the former firmly within the commercial realm of 1974 and the latter creating the sound he would coin Quiet Storm on his next LP. Here, Smokey favors lively beats over slow sways -- even the midtempo numbers carry a bounce to their rhythm -- yet these insistent, danceable rhythms convey an element of seduction thanks to Smokey’s velvet delivery, a smoothness that’s undeniable in his vocals and arrangements. So smooth is Pure Smokey that it’s easy to overlook its subtle innovations in subject and music, but that’s what makes it a rich, enduring LP: it goes down easy but pays back greater dividends upon close listening.
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AllMusic Review by Stephen Thomas Erlewine