Priceless trails the all-Spanish Un Nuevo Día -- one of Frankie J's most accomplished albums -- by only six months. Though he continues to work the smooth ballads and light midtempo material with a remarkable degree of finesse, the album contains another handful of attempts at sculpting a tougher image. While the strategy might result in the occasional hit single, it's never a good look for him. Again, he doesn't step too far outside his comfort level on the tracks that feature MCs like Chamillionaire and Layzie and Krayzie Bone; "Hurry Up," a theatrical tale of a fast-and-furious sexual encounter that stops with Frankie's fate left in the hands of a jealous ex-con, sticks out most. For the most part, the singer goes with his strengths and delivers another decent album that should at least sustain his loyal following.
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AllMusic Review by Andy Kellman