Former Max Webster head-case Kim Mitchell hits a homer with his first full-length. An esoteric ode to hometown hero Frank Soda, "Go for a Soda" exudes a M.A.D.D. dream while establishing the album's ambiance: brainy boogie with enough punch to prick up the ears and let down the hair (Mitchell's minimizing mane the fount of much comedy in the knee-slapping "Soda" video). Come see the clown's softer side in the poignant "Feel It Burn" and the crystalline "All We Are," then juxtapose with the silly rock songs "That's a Man" and "Diary for Rock & Roll Men," finally injecting Mitchell's unique verve over his stylish chops and the end result is one enjoyable full-bodied lager rager -- the kind of cerebral soiree common to the '70s, but rare otherwise. Mitchell's innovations catch up to him in a completely amiable fashion.
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AllMusic Review by Doug Stone